Over the past two years, Studio 84 has worked to capture the entire cotton process, all the way from planting the cotton in the field to making it into a fabric used and worn around the world. Alan Underwood, president of the Texas Cotton Association for 2011-2012, along with the rest of the Underwood family, contributed this cinematic piece to the Texas Cotton Association. Underwood Cotton Co., based in Lubbock, Texas, is a family business that trades all U.S. growths to domestic and foreign markets. The 101st Annual Convention of the Texas Cotton Association convened at the J.W. Marriott Hill Country Resort, in San Antonio, Texas. The video was first presented at the convention. Studio 84 was able to take the Underwood's vision of the Texas farmer and convey the spirit, heart, and work ethic of the individuals in the cotton industry through the use of our cinematic style and production.