If there was ever such a thing as super-fast turnaround rates, this project had it! We recently had the chance to work with Prime West Mortgage on developing their new ad that premiered during the Super Bowl this year. It was shot around 5 PM on a Thursday and then edited, color-graded, and mastered all SIX versions of the commercial by noon on Friday. Everything and everyone involved came through perfectly and the shoot went off without a hitch. Big thanks to Prime West / First Bank & Trust for the opportunity! Check out some of the behind-the-scenes stills from our resident GoPro-afficianado / producer Josh!